A 52-Week Photo Journey

… Mary Nell Moore's Photography


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Week 46 – #4. Bright Idea

In 1932, Rock City officially opened on Lookout Mountain in Chattanooga. Shortly thereafter, its owner got the “bright idea” to advertise by hiring a young painter to call on property owners who had barns on their properties and offer to paint the barns in return for allowing three little words, “See Rock City,” to be painted on the roofs. It was a huge advertising success and soon those three little words would be painted on barn roofs from the Great Lakes to the Gulf of Mexico. It was not until 1966 when the young painter got married that he stopped painting barn roofs. By that time, there were 900 “See Rock City” barn roofs. A few barns are being maintained today by Rock City; however, sadly there are only about 100 presently in existence. The photo of the barn below was taken in the little Georgia town where I was born.
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